Services

I offer consulting and interim management services to information, publishing and b2b start-up companies.

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Edwin Bailey

I am a director-level consultant who helps business information providers and publishers design and implement marketing, sales and content strategies that appeal to their customers and drive sales. I think conceptually and strategically. I have strong analytical, problem solving and communications skills and high attention to detail. I am comfortable working on both strategy and detailed delivery. I am commercially aware and have practical experience in running a business.

 

MARKETING & SALES

  • Strategic implementation of marketing and sales strategies
  • Recruitment and training of inbound and outbound sales teams
  • Voice of customer research, profiling and satisfaction studies
  • Creation of press releases, advertising copy and media kits
  • Identification of new sales and licensing channels
  • Development of branding and company story
  • Commissioning and build management of digital offerings
  • Analysis of CRM database and list management
CONTENT

  • Designing content strategies to show expertise and appeal to customers
  • Topic research, publishing proposals & frontlist management
  • Monitoring industry trends to assess content requirements
  • Developing thought leadership content
  • Identification and recruitment of expert authors and contributors
  • Repurposing content to create additional exposure or revenue
 STRATEGY

  • Developing strategies to ensure customer offers remain relevant to marketplace
  • Competition research and market positioning studies
  • Product market entry studies
  • Detailed SWOT analysis of product /organisation
  • PEST analysis – review of external environment
  • 360 degree business reviews and business plan writing
 MANAGEMENT

  • Running daily operations during periods of change
  • Interim line management and day-to-day management
  • Designing reporting systems and feedback on business performance
  • Customer training & feedback
  • Writing and presenting contract proposals
  • Developing change management plans
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